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Marketing Management

Erasmus Universiteit Rotterdam

  • Beschrijving
  • Overzicht

International faculty at Rotterdam School of Management, Erasmus University teaching students on the MSc in Marketing Management are able to demonstrate marketing strategies and tactics that influence


A deep understanding of such marketing issues leads to successful ideas and strategies for driving business performance.

RSM's MSc in Marketing Management studies the marketing process, examining strategies and tactics in a practically oriented, research-driven and internationally-focused study programme at a university with a strong international reputation in marketing teaching and research. First career steps include account manager, media planner or advertising strategist.

Rotterdam School of Management, Erasmus University is ranked as a top 10 player by the Financial Times European Masters in Management list. It has the widest selection of one-year MSc programmes in the Netherlands and is located in a city with a truly international flavour.

Kosten

2018 Full-time Institutioneel € 11600 / jaar
2018 Full-time Internationaal € 17500 / jaar
2018 Full-time Wettelijk voorgeschreven € 2060 / jaar
2019 Full-time Institutioneel € 11900 / jaar
2019 Full-time Internationaal € 18000 / jaar
2019 Full-time Wettelijk voorgeschreven € 2078 / jaar

admission

An assessment may be required for any of the programmes at Erasmus University. This depends on the course you wish to sign up for and on the file that you send us as part of your application. A file should contain your academic background and relevant test-scores, such as GMAT and/or TOEFL/IELTS, a letter of motivation and letters of reference.

characteristics

* comprehensive insights into consumer behavior, and practical tactics for integrating this knowledge into solid marketing strategies;
* focus on a key functional area as an excellent preparation for a top management role;
* mix of lectures, case studies, group work, simulations and experiential learning;
* intensive collaboration with practitioners outside the classroom.

curriculum

* Consumer Behaviour
* Consumer Marketing Research
* Personal Development and Skills Training
* Marketing Strategy
* Marketing Strategy Research
* Thesis Topic Development
* MM Thesis Clinic
* Communications & Advertising
* International Product Management
* E-Marketing Strategy
* Marketing Management Honours course
* Neuromarketing
* Design and Marketing of New Products
* Social Media
* Nudging Consumer Choice
* Marketing Analytics
* Brand Management
* Event and Tourism Marketing

instruction modes

In addition to lectures, you will work in small groups on business cases and assignments. Many of the exercises are carried out in teams. Skills training, presentations, visiting lecturers and practitioners are all part of the curriculum. In order to graduate you will be trained in analytical and research skills and must write an individual thesis on a topic of your choice.

Niveau WO
Vorm Full-time
Incompany Nee
Open inschrijving Nee
Doorlooptijd 12 maanden
Type MSc (Master of Science)
Kosten (indicatie) Tussen de €450 en €1350
Titulatuur MSc (Master of Science)
Benodigde taalkennis Engels
Gefinancierd Regering
Afronding Diploma
Credits 420