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Communication Research & The campaign

Hanzehogeschool

  • Beschrijving
  • Overzicht

This course is aimed at developing your skills in analyzing and creatively solving communication problems by means of a communication campaign.


You will learn what an organisational and communication problem is and how you can research such a problem. You will develop a (marketing) communication campaign for an external client and produce a number of tools (video + print media) needed to execute this campaign. All this will be done in international project groups, with approximately half of the participants being Dutch, the other half coming from all over the world.

Vooropleiding

Profiel Extra vakken
HBO propedeuse

curriculum

Research (Theory & Report), Communication Theory, Media Skills, English for Communication Professionals, Intercultural Competences, Plan & Pitch, Communication Tools, Marketing Communications & Finances.

instruction modes

Lectures, practical assignment, group work, workshops, project, field work.

objectives

Students have learned the theory and mastered the skills they need in order to set up, carry out and assess a communication campaign.

Niveau N.V.T.
Vorm Full-time
Incompany Nee
Open inschrijving Nee
Doorlooptijd 20 weken
Kosten (indicatie) Tussen de €450 en €1350
Titulatuur Geen titel
Benodigde taalkennis Engels
Gefinancierd Regering
Afronding Certificaat
Credits 30