This course is aimed at developing your skills in analyzing and creatively solving communication problems by means of a communication campaign.
You will learn what an organisational and communication problem is and how you can research such a problem. You will develop a (marketing) communication campaign for an external client and produce a number of tools (video + print media) needed to execute this campaign. All this will be done in international project groups, with approximately half of the participants being Dutch, the other half coming from all over the world.
Vooropleiding
Profiel Extra vakken
| HBO propedeuse | |
curriculum
Research (Theory & Report), Communication Theory, Media Skills, English for Communication Professionals, Intercultural Competences, Plan & Pitch, Communication Tools, Marketing Communications & Finances.
instruction modes
Lectures, practical assignment, group work, workshops, project, field work.
objectives
Students have learned the theory and mastered the skills they need in order to set up, carry out and assess a communication campaign.
