We now offer a new track: International Communication. This course has the same outline as the Marketing track, but a different focus.
This course has two aims. The first is to raise the students' awareness about the importance and the complexity of intercultural issues in international communication. The second aim is to practice useful skills to enable students to communicate successfully in different cultural environments.
There will be exercises and reflection on concepts such as culture shock, cultural values and intercultural competence using the work of important authorities in the field. Focus will be on the relevance of this research to different aspects of international communication. Students will become aware of their own cultural backgrounds and share their insights with the other students in exercises and presentations.
|Kosten (indicatie)||Tussen de €450 en €1350|