Doing Business in Europe (International Communication)

We now offer a new track: International Communication. This course has the same outline as the Marketing track, but a different focus.This course has two aims. The first is to raise the students' awareness about the importance and the complexity of intercultural issues in international communication. The second aim is to practice useful skills to enable students to communicate successfully in different cultural environments.

There will be exercises and reflection on concepts such as culture shock, cultural values and intercultural competence using the work of important authorities in the field. Focus will be on the relevance of this research to different aspects of international communication. Students will become aware of their own cultural backgrounds and share their insights with the other students in exercises and presentations.

characteristics

No Summer School experience is complete without experiencing the country you are visiting. We have listed an great number of options for social activities below. The social activities are part of the programme, after all: 'something happens every day'!
You will visit multinationals and other cities in the Netherlands and Germany.

tuition fee

Course fee: expenses differ per student based on whether the home university is a partner of Hanze UAS or not. For the latest information about the course fee, please check our website: hanzegroningen.eu/summerschool