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Opleiding: Marketing Management

Aangeboden door: Hanzehogeschool

  • Beschrijving
  • Overzicht

The Bachelor degree programme in Marketing Management will provide you with all the skills and expertise you need for a professional career in marketing.Marketing Management is an English taught four-year programme including two work placement semesters. Each year consists of four ten-weeks blocks. The programme has been designed to respond to the ever-increasing role of commercial aspects in all market segments and is based on applied science.
The career prospects are good for young professionals with a sound marketing background.

Throughout your studies, you will work together with other students in teams to tackle a wide range of real-life marketing and sales issues that affect the way business is conducted these days. This will enable you to put theory into practice. The School of Marketing Management co-creates cases with its preferred partners for student project work. This is done in small, multicultural groups, which will train you to respond effectively to all kinds of challenging marketing issues. Training is also provided in specific skills essential to successful future careers, such as giving and receiving feedback, working in groups, intercultural sensitivity, customer orientation and presentation skills.Marketing Management is an English taught four-year programme including two work placement semesters. Each year consists of four ten-weeks blocks. The programme has been designed to respond to the ever-increasing role of commercial aspects in all market segments and is based on applied science.
The career prospects are good for young professionals with a sound marketing background.

Throughout your studies, you will work together with other students in teams to tackle a wide range of real-life marketing and sales issues that affect the way business is conducted these days. This will enable you to put theory into practice. The School of Marketing Management co-creates cases with its preferred partners for student project work. This is done in small, multicultural groups, which will train you to respond effectively to all kinds of challenging marketing issues. Training is also provided in specific skills essential to successful future careers, such as giving and receiving feedback, working in groups, intercultural sensitivity, customer orientation and presentation skills.Vooropleiding

Profiel Extra vakken
Cultuur en Maatschappij economie of m&o
Economie en Maatschappij
Natuur en Gezondheid economie of m&o
Natuur en Techniek economie of m&o
Cultuur en Maatschappij (HAVO) (economie of m&o) + (wiskunde A of wiskunde B)
Economie en Maatschappij (HAVO)
Natuur en Gezondheid (HAVO) economie of m&o
Natuur en Techniek (HAVO) economie of m&o


Kosten
2015 Full-time Wettelijk voorgeschreven € 1951 / jaar
2015 Full-time Institutioneel € 1951 / jaar
2015 Full-time Internationaal € 7500 / jaar
2016 Full-time Wettelijk voorgeschreven € 1984 / jaar
2016 Full-time Institutioneel € 7500 / jaar
2016 Full-time Internationaal € 7500 / jaar

1st year

The first year is to a large extent introductory, and here you will acquire a basic knowledge of marketing and organizations, and you will follow courses in e.g. Marketing, Economics, Business Communication, English and one other foreign language (your choice). And Year 1 has an operational focus, where guest lectures from marketing professionals and company-visits will give you a deeper insight into the fascinating daily practice of marketing.

characteristics

The Marketing Management programme is a fully English taught Bachelor in Business Administration programme, preparing you in internationally mixed groups for excellent starting positions in the field of marketing management; focus on:
on-line marketing, evidence-based and hands-on
sales management
marketing communication management

curriculum

The marketing professional acts on different levels.
The study programme is built in line with these three
levels of management: operational, tactical and strategic.
The Marketing Management major teaches you everything
you need to become a successful manager in marketing
and sales, business development, branding and marketing
communications.

instruction modes

Project based education.

internship

The Marketing Management degree programme encourages students to broaden their horizons, for example by following parts of the programme abroad. Our Placement Office has many international contacts, to provide you with good internships abroad in Year 2, second semester (Germany, Spain, China, Malaysia, etc, etc). And the School of Marketing Management also has exchange programmes with various universities, for Study Abroad, in Year 4, first semester.

job perspective

Career opportunities for marketing graduates are widely diverse and international, which is why instead of training you for one specific function, we will ensure you are widely deployable in a range of different commercial positions. This means that your career could take you in practically any direction, while the increasing internationalization of this sector offers the marketing expert even more opportunities.

tuition fee

See for more information: https://www.hanze.nl/eng/study-at-hanze/finance/tuition-fees

Niveau HBO
Vorm Full-time
Incompany Nee
Open inschrijving Nee
Doorlooptijd 48 maanden
Type Bachelor (HBO)
Kosten (indicatie) Tussen de €450 en €1350
Titulatuur Geen titel
Benodigde taalkennis Engels
Gefinancierd Regering
Afronding Diploma
Credits 240