The Business Administration track Entrepreneurship and Management in Creative Industries (EMCI) is intended for students who want to become successful entrepreneurs or managers in creative industries.
Creative industries range from theatres, museums and orchestras, to television production companies, music labels, industrial designers and computer game developers. Students will learn about the most important and influential theories related to the creative industries and apply them to actual business cases.
The track revolves around the core concepts of creativity and innovation. First, creativity is the ability to create something that did not exist before. This raises questions such as: How can you effectively manage creative professionals? How can you balance creative behavior with commercial objectives? Second, innovation is both the process of turning creativity into a product, and the degree to which its novel features satisfy customer needs. This raises questions such as: How can we attract investors to share the risk of our innovative activities? How can we convince customers that our innovative products are of better quality?
€ 2060 / jaar
Applicants should submit a Curriculum Vitae with their application form.
Furtermore: In addition to a preferred Business Administration specialisation like Entrepreneurship & Management in the Creative Industries, students may choose from a wide range of elective business administration courses like branding, leadership, management consulting or sustainability. This gives students the opportunity to tailor the programme exactly to their personal preferences and skills.
Theories of the Creative Industries (6 EC)
Cultural Entrepreneurship and Innovation (6 EC)
Strategic Management and Marketing Theory in Creative Industries (6 EC)
Theories Master's course of other track (6 EC)
Electives (12 EC)
Introduction to the thesis (2 EC)
Thesis Workshop (3 EC)
Thesis Proposal (4 EC)
Master's Thesis Business Studies (15 EC)
For more information about courses and electives please visit www.coursecatalogue.uva.nl.
The Amsterdam Business School's Master's programme in Business Administration aims to prepare you for success in tomorrow's markets. So, What can you expect to achieve once you have completed your Master's in Business Administration? The possibilities are almost endless.
Where do our graduates work?
Graduates can be found in a wide variety of business and public organisations, including:
* management consultancies;
* multinational companies;
* marketing agencies;
* entertainment industry (broadcasting companies, theatres, museums etc)
* entrepreneurial firms;
* non-governmental organisations;
* governmental and regulatory agencies;
* retail companies.
What positions do our graduates have?
* Database marketeer at WE Europe;
* account manager applications at Oracle;
* advisor at Ernst & Young;
* product marketeer at TomTom;
* talent community manager at ING Insurance;
* marketing manager at Philips;
* junior product manager at L'Oreal;
* sales executive at Denso Europe;
* CEE distributor sales operations at Nike;
* junior marketing associate at ABN AMRO Bank;
* customer service specialist at Unilever.