Political communication addresses issues that are at the core of our democracties. It provides wide understanding of the role and significance of media, journalism and information for public opinion.
In this Master's you will study how interactions between (non-)governmental actors, politicians, journalists and citizens take shape, and what features and effects they have. By using the latest scientific insights, you will learn how (social) media influences political engagement and how citizens' use of media is changing. You will discuss academically who tries to influence the news and how powerful the media actually are and how this differs in different countries.
Many issues are discussed in this track, always in line with recent trends and events, and preferably using an open, international and comparative perspective. Such topics include the emergence of weblogs and citizen journalism, increasing globalisation, agenda-setting and the framing of socially relevant issues by media, politicians, spin doctors and other stakeholders.
€ 2060 / jaar
The curriculum of the track Political Communication of the Master in Communication Science comprises two required specialisation courses: 'Journalism and the Media' and 'Citizens and Public Opinion' and a method course. Students also take a Research Methods in Communication Science course during the first semester. In the second semester, students complete two elective courses, selected from the courses offered by the Graduate School of Communication, and write a Master's thesis.
Graduates are working as spokespersons, information officers, PR managers or communication consultants for organisations ranging from local municipalities to the European Union and from non-governmental organisations to ministries.
Other graduates started their own communication consultancies, publishing or online service companies, or become documentary makers and journalists, conduct (media) market research for opinion pollsters or join a company or ministry as management trainees.
The specialisation Political Communication addresses issues at the core of our democracies. It provides an understanding of the role and significance of media, journalism and information in shaping public opinion.
Important topics include the emergence of weblogs and citizen journalism, increasing globalisation, agenda-setting and the framing of socially relevant issues by stakeholders, politicians, spin doctors and media.
Tuition fees are adjusted annually. For up-to-date information, please see www.uva.nl/collegegeld (Dutch students) or www.uva.nl/tuition (international students).