Dé opleidingensite voor hbo en hoger

Strategic Account Management

Erasmus Universiteit Rotterdam

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During the three day Strategic Account Management programma you will gain the knowledge and practical skills you need to confidently manage long-term strategic relationships with your key clients.

Your key customers are smarter and more sophisticated than ever. They need – and want – a savvy sparring partner with the ability to work effectively across regions, business units and functions. During our three-day Strategic Account Management programme, you will learn how to manage your customer relationships in this new context, with confidence.

During the programme, designed by RSM Executive Education and the Account Management Center (AMC), you will investigate the role of strategic account management, and learn practical skills to instil your company with a culture of strategic account management. This includes differentiating between strategic customers and other important customers, understanding how customers select their suppliers, how to create value with customers, and how to effectively drive the strategic account management plan forward in a practical way.


2018 Full-time Institutioneel € 2750 / hele opleiding
2018 Full-time Internationaal € 2750 / hele opleiding


*receive coaching from leading professors and executives from top multinationals
*share the latest knowledge and experiences with peers, and extend your professional network.


This highly interactive programme combines short lectures with case discussions, brief assignments and plenary discussions. The programme also has customised elements; you can send us your business case and specific questions relating to strategic account management, which you can discuss with faculty during the programme.

Niveau N.V.T.
Vorm Full-time
Incompany Nee
Open inschrijving Nee
Doorlooptijd 3 dagen
Kosten (indicatie) Tussen de €450 en €1350
Titulatuur Geen titel
Benodigde taalkennis Nederlands, Engels
Gefinancierd Privé
Afronding Certificaat
Credits 420