Dé opleidingensite voor hbo en hoger

Business Administration: Leadership and Management

Universiteit van Amsterdam

  • Beschrijving
  • Overzicht

Business Administration: Leadership and Management is the track for you, if you are interested in effective management and leadership in organisations.

When managed well, people provide a potent source of sustainable competitive advantage for firms to succeed in the market place. Leading and managing people is of crucial strategic importance to organisations. Firm performance can be enhanced through using well balanced people management and leadership practices. At the same time, effective people management needs to take into account the well-being, safety and personal ambitions of the people that make up the organisation.

The Leadership & Management track is concerned with the complex questions raised by this balance between attaining high performance through people while ensuring their motivation and well-being at work. We focus on the complexities of leading and managing people in the current dynamic and international business environment.

We ask questions such as: how do you build people management systems that enhance people's performance while at the same time ensuring their well-being? How do leaders motivate their people to perform optimally while simultaneously stimulating them to show initiative and ethical behaviour?


2018 Full-time Wettelijk voorgeschreven € 2060 / jaar


Applicants should submit a Curriculum Vitae with their application form.


In addition to a preferred Business Administration specialisation like Leadership & Organisation, students may choose from a wide range of elective business administration courses like branding, leadership, management consulting or sustainability. This gives students the opportunity to tailor the programme exactly to their personal preferences and skills.


Leadership (6 EC)
Managing People Strategically (6 EC)
Theories Master's course of another track (6 EC)
Theories of Leadership and Management (6 EC)
Business Seminar (1 EC)
Introduction to the Thesis (1 EC)
Thesis Proposal (4 EC)
Analysis Workshop (1 EC)
Method Workshop (2 EC)
2 Electives (12 EC)
Master's Thesis (15 EC)

For more information about courses and electives please visit www.coursecatalogue.uva.nl.

job perspective

Where do our graduates work?

Graduates can be found in a wide variety of business and public organisations, including:
* management consultancies;
* multinational companies;
* marketing agencies;
* entertainment industry (broadcasting companies, theatres, museums etc)
* entrepreneurial firms;
* non-governmental organisations;
* governmental and regulatory agencies;
* retail companies.

What positions do our graduates have?

* Database marketeer at WE Europe;
* account manager applications at Oracle;
* advisor at Ernst & Young;
* product marketeer at TomTom;
* talent community manager at ING Insurance;
* marketing manager at Philips;
* junior product manager at L'Oreal;
* sales executive at Denso Europe;
* CEE distributor sales operations at Nike;
* junior marketing associate at ABN AMRO Bank;
* customer service specialist at Unilever.

study association


Niveau WO
Vorm Full-time
Incompany Nee
Open inschrijving Nee
Doorlooptijd 12 maanden
Type MSc (Master of Science)
Kosten (indicatie) Tussen de €450 en €1350
Titulatuur MSc (Master of Science)
Benodigde taalkennis Engels
Gefinancierd Regering
Afronding Diploma
Credits 60