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Business Administration: Marketing

Universiteit van Amsterdam

  • Beschrijving
  • Overzicht

The Marketing track of the MSc in Business Administration will provide you with the insights needed to identify marketing opportunities and develop effective implementation strategies.

Marketing is an exciting aspect of today's business world, whose ever-changing environment and new technologies are changing the way we think about and implement marketing decisions.

Marketing goes far beyond “selling” because (in the words of Harvard Business School's emeritus professor of marketing Theodore C. Levitt) "Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the entire business process - consisting of a tightly integrated effort - to discover, create, arouse, and satisfy customer needs." As a result, marketing is a cross functional function that is involved in innovation and value creation through developing and exploiting product and service offerings.

All over the world marketing activities touch and influence people's lives, as individuals and businesses attempt to sell, buy or exchange goods and services. On the long run companies will only survive if they create value for their customers. This creates enormous challenges and opportunities for marketeers.


2018 Full-time Wettelijk voorgeschreven € 2060 / jaar


Applicants should submit a Curriculum Vitae with their application form.


In addition to a preferred Business Administration specialisation like Marketing, students may choose from a wide range of elective business administration courses like branding, leadership, management consulting or sustainability. This gives students the opportunity to tailor the programme exactly to their personal preferences and skills.


Consumer Behaviour (6 EC)
Marketing Strategy (6 EC)
Theories Master's course of another track (6 EC)
Business Seminar (1 EC)
Theories of Marketing (6 EC)
Introduction to the Thesis (1 EC)
Thesis Proposal (4 EC)
Method Workshop ( 2 EC)
Analysis Workshop (1 EC)
2 Electives (12 EC)
Master's Thesis (15 EC)

For more information about courses and electives please visit www.coursecatalogue.uva.nl.

job perspective

Where do our graduates work?

Graduates can be found in a wide variety of business and public organisations, including:
* management consultancies;
* multinational companies;
* marketing agencies;
* entertainment industry (broadcasting companies, theatres, museums etc)
* entrepreneurial firms;
* non-governmental organisations;
* governmental and regulatory agencies;
* retail companies.

What positions do our graduates have?

* Database marketeer at WE Europe;
* account manager applications at Oracle;
* advisor at Ernst & Young;
* product marketeer at TomTom;
* talent community manager at ING Insurance;
* marketing manager at Philips;
* junior product manager at L'Oreal;
* sales executive at Denso Europe;
* CEE distributor sales operations at Nike;
* junior marketing associate at ABN AMRO Bank;
* customer service specialist at Unilever.

study association


Niveau WO
Vorm Full-time
Incompany Nee
Open inschrijving Nee
Doorlooptijd 12 maanden
Type MSc (Master of Science)
Kosten (indicatie) Tussen de €450 en €1350
Titulatuur MSc (Master of Science)
Benodigde taalkennis Engels
Gefinancierd Regering
Afronding Diploma
Credits 60