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Business Administration: Strategy

Universiteit van Amsterdam

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Business Administration: Strategy targets students interested in the big picture. The field of strategy is concerned with the complex questions that present themselves at general management level.

Answering questions like: where should a firm compete, how should it compete, and how should a firm be organised to be successful, is never easy. Firms compete in dynamic environments, and this presents general managers with situations that are very complex in terms of the number of variables that have to be considered, and that involve a lot of uncertainty. This means that general managers are often faced with so-called 'unstructured problems', where it may not even be clear what the precise nature of the problem is. Dealing with such problems requires strong analytical skills.

The purpose of Business Administration: Strategy is to develop the knowledge and skills that you will need to deal with the fundamental, complex, and often unstructured problems that firms and their general managers face. This is done in two ways. First, we will study the theories of strategy that have been, and continue to be, developed in both the academic and the management literature. Second, you will learn to apply the theories to practical cases.


2018 Full-time Wettelijk voorgeschreven € 2060 / jaar


Applicants should submit a Curriculum Vitae with their application form.


In addition to a preferred Business Administration specialisation like Strategy, students may choose from a wide range of elective business administration courses like branding, leadership, management consulting or sustainability. This gives students the opportunity to tailor the programme exactly to their personal preferences and skills.


Strategic Organisation (6 EC)
Strategy, Technology and Competitive Advantage (6 EC)
Theories Master's course of another track (6 EC)
Theories of Strategy (6 EC)
Introduction to the Thesis (1 EC)
Thesis Proposal (4 EC)
Analysis Workshop (1 EC)
Method Workshop (2 EC)
Business Seminar (1 EC)
Electives (12 EC)
Master's Thesis (15 EC)

For more information about courses and electives please visit www.coursecatalogue.uva.nl.

job perspective

Where do our graduates work?

Graduates can be found in a wide variety of business and public organisations, including:
* management consultancies;
* multinational companies;
* marketing agencies;
* entertainment industry (broadcasting companies, theatres, museums etc)
* entrepreneurial firms;
* non-governmental organisations;
* governmental and regulatory agencies;
* retail companies.

What positions do our graduates have?

* Database marketeer at WE Europe;
* account manager applications at Oracle;
* advisor at Ernst & Young;
* product marketeer at TomTom;
* talent community manager at ING Insurance;
* marketing manager at Philips;
* junior product manager at L'Oreal;
* sales executive at Denso Europe;
* CEE distributor sales operations at Nike;
* junior marketing associate at ABN AMRO Bank;
* customer service specialist at Unilever.

study abroad

Master students are only allowed to study abroad if they have no study delay. The study abroad semester will take an extra semester after having finished all obligatory courses of the master. So graduation for a master will take 1,5 year instead of 1 year.

study association


Niveau WO
Vorm Full-time
Incompany Nee
Open inschrijving Nee
Doorlooptijd 12 maanden
Type MSc (Master of Science)
Kosten (indicatie) Tussen de €450 en €1350
Titulatuur MSc (Master of Science)
Benodigde taalkennis Engels
Gefinancierd Regering
Afronding Diploma
Credits 60