The track Corporate Communication in Communication Science gives a broad understanding of the communication of commercial and non-profit organisations with their environment and society.
An important question within Corporate Communication is: How are communication strategies being developed, approved, implemented and what are the effects of those strategies on publics? On the one hand, the track focusses on external communication, teaching you how to build and maintain a corporate image, reputation and identity. The relationship with the press, public, media and stakeholders is discussed elaborately and crisis communication is touched upon in compliance with these relationships.
On the other hand, the track focuses on communication within corporations, such as organisational culture, communication and the new way of working, social media and employees and how this all is implemented during change processes.
You will be educated to be an academic who is fully equipped to research the topics within Corporate Communication and is able to think critically about them. You will also be equipped to work at communication and public relations departments of large organisations and as a communication consultant in an agency.
Communication and media are rapidly changing fields. Therefore our track tends to keep up to date with the latest research and developments.
€ 2060 / jaar
The curriculum of the track Corporate Communication comprises two required specialisation seminars: 'Strategic Communication of Organisations' and 'Strategic Communication in Organisations'. Students also take a research methods course during the first semester. In the second semester, students complete two elective courses, selected from the courses offered by the Graduate School of Communication, and write a Master's thesis.
The Corporate Communication programme can lead to research, policy or advisory functions in the corporate communications and public relations sector, in communications consultancies, or the communications departments of companies or institutions. Alumni typically work in developing, researching and managing communication strategy or account management (e.g. publisher, programme director, research agency).
Tuition fees are adjusted annually. For up-to-date information, please see www.uva.nl/collegegeld (Dutch students) or www.uva.nl/tuition (international students).