The Entertainment Communication track focuses on the development, role, and impact of entertainment media in people's lives.
Entertainment media is a multi-billion dollar industry. With the growth of new media, users now engage with entertainment media everywhere and at any time of day. Organisations feel increasingly compelled to tailor their products and are in constant need of up-to-date scientific knowledge about media preferences. The Entertaionment Communication track of the Master's in Communication Science trains you to meet this growing need for knowledge and advice.
Young people are among the earliest adopters of these new technologies. Whether sharing videos on Vine, posting images on Instagram, or streaming Netflix, young people have integrated entertainment media seamlessly into their daily activities. That is why advertisers, the creative industry, and broadcasters all have a significant interest in understanding young people's media use.
€ 2060 / jaar
The curriculum of the Entertainment Communciation track consists of two specialisation seminars (12 EC each): 'Developing Media Entertainment' and 'Clashing Views on Media Effects'. Students also take a Research Methods Tailored to the Thesis course (6 EC) during the first semester. In the second semester, students complete two elective courses (6 EC each), selected from the courses offered by the Graduate School of Communication, and write a Master's thesis (18 EC).
The track creates tomorrow's entertainment media professionals who are able to provide integral solutions to communication problems. Our alumni are international experts working in organizations as diverse as KLM, MTV and PlayScience. The knowledge and skills acquired form a solid basis for countless positions, e.g. in advertising agencies, broadcasting companies, the creative industry, social institutions and academia.
Commercial companies, broadcasters, governments, educational institutions and the general public: they are all interested in young people's use of media technologies, albeit for different reasons. In the track Entertainment Communication, you will be challenged to acquire scientific knowledge and academic skills that enables you to analyse, investigate, and advise on issues in this broad and dynamic field.
Tuition fees are adjusted annually. For up-to-date information, please see www.uva.nl/collegegeld (Dutch students) or www.uva.nl/tuition (international students).